by Optimum
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by Optimum
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When I sat down to write this post, I scrolled through LinkedIn for about 20 minutes first. Not exactly for inspiration, more like a reminder of what I didn’t want to write.
And there it was. The same carousel. The same hooks. “Your CV is being overlooked because of THIS.” “5 things to say in your next interview.” “How I handled a counter-offer and what you can learn from it.” Written and rewritten, recycled and reposted, and somehow arriving at the same beige conclusion, just with a different name attached.
And honestly, I get it. The pressure to post is real. To stay visible, to stay relevant, to show up consistently even when you’re not sure what to say. Content becomes a box to tick rather than something with actual intention behind it. I understand how that happens.
But I also think most candidates and clients see through it. They’ve read the post before, probably a few times that week already. It doesn’t build trust. It doesn’t start a real conversation. It just adds to the noise.
So I wanted to try something different.
I came from a completely different world, and while I understood people, process, and pressure, recruitment has layers I’m still peeling back. The candidate side felt instinctive to me from the start. The client side, that’s where I’m doing the real work right now. Learning to balance both, to genuinely serve both, without one coming at the expense of the other. That’s not a LinkedIn carousel, that’s just the job.
What I do know is this: the recruiters who stand out aren’t the ones with the most polished content strategy. They’re the ones who say something real. Who treat the people they work with, candidates and clients alike, as though they actually matter beyond the transaction. Who are willing to admit when they’re still learning, rather than performing expertise they haven’t fully earned.
I’m not here to tell you how to fix your CV, only for another recruiter to tell you to fix it differently. I’m not here to give you five interview tips you’ve already read somewhere else. I’m here because I think recruitment, done well, is genuinely meaningful work. And I think the way we talk about it publicly should reflect that.
So I’d rather write posts that are actually worth your time to read. I’d rather ask better questions than offer recycled answers. And I’d rather be honest than polished.
If this sounds like the kind of recruiter you’d want to work with, I’d love to work with you!
Consultant
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